Hello,I am in need of help with another essay. The essay consist of describing the role of Corporate Social Responsibility (CSR) in a company or organization. The company I choose is Nike. I have attached the template for the assignment, the rubric, a pdf with everything you need to know about Nike, and the reading from the lesson that covers the assignment.
unit_7_assignment_criteria_and_rubric.pdf
unit_7_assignment_template.docx
nike__inc..pdf
chap_4_1.pdf
chap_4_2.pdf
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AB140: Introduction to Management | Unit 7 Assignment
Assignment Details and Rubric
The Unit 7 Assignment requires you to consider the role of Corporate Social Responsibility (CSR) in an
organization’s strategy. CSR requires companies to ensure they are always working towards four pillars of
societal accountability: economic, legal, ethical, and philanthropic.
Using the material from Chapter 4 of the text as well as your own independent research, you will draft an
informative essay that makes the connection between a theoretical understanding of CSR and how it is
reflected in the strategies of a real organization. Outcomes evaluated through this assignment include AB14005 and GEL-7.02.
Assignment Checklist:
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Using your research skills, locate the CSR policy of one well-known public company.
Referring to your selected company’s CSR initiatives, identify which pillars of responsibility they seem
most focused on: economic, legal, ethical, or philanthropic. Give at least two specific examples.
Research the mission statement of your chosen company. Describe how the company’s mission
statement aligns with their CSR policy. Give at least two specific examples.
Utilize at least two external sources as part of your research. Sources might include your textbook, the
company’s website, or another resource found in the university library.
Your submission should include a title page, introduction, main body, conclusion, and reference list.
The paper should be at least two double-spaced pages in length using size 12-point font.
Assignments are due Tuesday 11:59 p.m. ET of their assigned unit.
Once completed, submit your Assignment to the Unit 7 Assignment Dropbox. Assignments are due Tuesday
11:59 p.m. ET of their assigned unit.
AB140: Assignment Grading Rubric
Item criteria
Points
Possible
Content, Focus, Use of Text, and Research:
• Locate the CSR policy of one well-known public company.
• Identify and give at least two examples of associated pillars of responsibility.
• Describe with at least two examples how the company’s mission statement
aligns with their CSR policy.
• Utilize and reference at least two external sources.
20
Analysis and Critical Thinking:
Responses demonstrated critical thinking and analysis and exhibited application of
information.
12
Spelling, Grammar, and Format:
Clear business writing. Spelling and grammar are acceptable. Formatting follows
instructions. All external sources are properly cited and included in reference list.
8
Total Points
40
Points
Earned
Running head: UNIT 7 ASSIGNMENT
1
Unit 7 Assignment
Student Name
UNIT 7 ASSIGNMENT
2
Unit 7 Assignment
Introduction
Here you will introduce your paper and what you are planning on writing about.
Corporate Social Responsibility (CSR)
Here you will define corporate social responsibility.
CSR in Practice
Here you will describe the CSR platform of a specific company that you have researched.
Pillars of Responsibility
Here you will identify which pillars your company seems most focused on: economic,
legal, ethical, or philanthropic. Give at least two specific examples.
Conclusion
Wrap up your paper here. Please remember that this is a synopsis of your paper and you
should not add any additional information.
UNIT 7 ASSIGNMENT
3
References
Nike, Inc. Profile
1 Bowerman Dr
Beaverton, OR 97005 United States
Phone : +1-503-671-6453
http://www.nike.com
WELCOME
Hoover’s is the business information resource that delivers a unique combination of up-to-date data, broad coverage,
and comprehensive information about companies, decision makers, and industries – along with powerful tools to put
this information to work for your business. Hoover’s offers everything you need to successfully:
* Identify and evaluate potential sales leads, markets, and business partners
* Deepen relationships with current customers
* Assess competitive risks and eliminate threats
* Build presentation-ready reports and customized lists of companies, industries, and decision makers
Unlike other business information providers, only Hoover’s has a full-time, in-house editorial and research team
dedicated wholly to investigating, pinpointing, authenticating, and analyzing data to provide the most comprehensive,
up-to-date information available on companies, industries, and executives.
HIDDEN TEXT TO MARK THE BEGINNING OF THE TOC
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Table of Contents
Company Overview
2
Key Information
2
Key Financials
2
Company Rankings
2
Key People
3
Company Description
4
Company History
6
Industry Information
7
People
8
People
9
Board Members
11
Biographies
11
Mark G. Parker
12
Eric D. Sprunk
12
Andrew (Andy) Campion
13
Jim Scholefield
14
Greg Hoffman
14
David J. Ayre
14
Hilary K. Krane
15
John F. Slusher
15
Trevor A. Edwards
16
Davide Grasso
16
Elliott J. Hill
17
Heidi ONeill
17
Michael Spillane
17
Tarun Puri
18
Jeanine Hayes
18
Andrew Kilshaw
18
John Lutz
18
Christian Noon
18
Damaris Cowgill
18
Jim Ford
18
Evelyn Gomez
18
Keyanus Jacobo
19
Radhika Sharma
19
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Chris Abston
19
Antoine Andrews
19
Lee Arden
19
Nick Athanasakos
19
Jonathan Banks
19
Bernard Bedon
19
Helen Boucher
19
Greg Bui
20
Andy Campion
20
Susan Carey
20
Andrea Correani
20
Shelley Dewey
20
Angela Dong
20
Cedric Fletcher
20
Julie Fuller
20
Shannon Glass
20
Colin Graham
21
Carl Grebert
21
Ronnie Greenwood
21
Reham Habib
21
Sean Halligan
21
Dirk-Jan V Hameren
21
Clare Hamill
21
Aaron Heiser
21
John Hoke
21
Bert Hoyt
22
Hubertus Hoyt
22
Company Financials
21
Financial Summary
21
Annual Income Statement
23
Quarterly Income Statement
24
Annual Balance Sheet
25
Quarterly Balance Sheet
26
Annual Cash Flow
27
Quarterly Cash Flow
28
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Financial Market Data
29
Historical Financials
30
Competition
31
Competitors List
31
Competitive Landscape
32
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Company Overview
1 Bowerman Dr
Beaverton, OR 97005 United States
Phone : +1-503-671-6453
http://www.nike.com
NIKE, named for the Greek goddess of victory, is the world’s #1 shoe and apparel company. It designs, develops,
and sells a variety of products to help in playing basketball and soccer (football), as well as in running, men’s and
women’s training, and other action sports. Under its namesake brand, NIKE also markets sports-inspired products
for children and various competitive and recreational activities; it also sells sportswear under the Converse and
Hurley brands. The company, which generates some 60% of sales outside the US, sells through more than 1,100owned retail stores worldwide and an e-commerce site, and to thousands of retail accounts, independent
distributors, and licensees.
Key Information
DUNS Number
Location Type
Subsidiary Status
Manufacturer
Company Type
Plant/Facility Size (sq. ft.)
Owns/Rents
Accountant
Total Employees
1-Year Employee Growth
Employees At This Location
Year of Founding or Change in Control
Primary Industry
Primary SIC Code
Primary NAICS Code
Tradestyle
Latitude/Longitude
050957364
Headquarters
No
Yes
Public
15,782.00
Owns
PricewaterhouseCoopers LLP
76,700
4.92%
6,000
1964
1164:Footwear Manufacturing
30210000:Rubber and plastics footwear
316210:Footwear Manufacturing
Nike
45.50703 / -122.825046
Key Financials
Fiscal Year-End
2019 Sales (Actual)
1-Year Sales Growth
Net Income
1-Year Net Income Growth
Total Assets
Prescreen Score
May
$39,117.00M
7.47%
$4,029.00M
108.43%
$23,717.00M
Low Risk
Company Rankings
90 in FORTUNE 500 (May 2019)
S&P 500
Dow Jones Industrials
90 in FORTUNE 1000 (May 2019)
S&P Global 100
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Key People
Name
Title
Mr. Mark G. Parker
Chairman, President, and CEO
Mr. Eric D. Sprunk
COO
Andrew (Andy) Campion
EVP and CFO
Mr. Jim Scholefield
Global CIO
Mr. Greg Hoffman
Chief Marketing Officer
Mr. David J. Ayre
EVP Global Human Resources
Ms. Hilary K. Krane
EVP, Chief Administrative Officer and General Counsel
Mr. John F. Slusher
EVP Global Sports Marketing
Mr. Trevor A. Edwards
President, NIKE Brand
Mr. Davide Grasso
President and CEO, Converse
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Company Description
Operations
NIKE-branded products, which account for about 95% of total revenue, are focused on six key categories: Running,
NIKE Basketball, the Jordan Brand, Football (Soccer), Training, and Sportswear (sports-inspired lifestyle products).
NIKE footwear is the company’s leading product offering, bringing in more than 60% of sales and led by the iconic
Jordan Brand and other collections. NIKE Apparel accounts for about 30% of sales and NIKE Equipment (bags,
sport balls, timepieces, digital devices, bats, protective equipment) adds another 5%.
Converse, Hurley, and other brands contribute the remainder of revenue.
Geographic Reach
NIKE is based near Beaverton, Oregon; it has a 400-acre site with more than 40 buildings. It also has regional
headquarters in Hilversum, the Netherlands (for the EMEA region) and Shanghai, China (for the Greater China
region) and branch offices and subsidiaries in more than 50 other countries.
In the US NIKE owns half a dozen significant distribution centers, four in Memphis, Tennessee, one in Dayton,
Tennessee, and one in Indianapolis, Indiana. The most significant distribution facilities outside the US are located in
Laakdal, Belgium; Taicang, China; Tomisato, Japan; and Incheon, Korea.
The company generates nearly 45% of sales in North America (mostly the US) with another quarter in Europe, the
Middle East, and Africa. Greater China and the rest of the Asia-Pacific region and Latin America each account for
about 15% of revenue.
Sales and Marketing
NIKE generates about two-thirds of sales from wholesale customers such as retail accounts (footwear and sporting
goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops), independent distributors,
and licensees. It also sells directly to consumers through a strong global network of company-owned stores and its
growing ecommerce site.
NIKE markets its footwear and other products globally through diverse advertising and promotional programs and
campaigns, including print, social media, online advertising, and endorsement contracts with celebrity athletes.
Total advertising and promotion expenses were about $3.8 billion, $3.6 billion, and $3.3 billion for fiscal years
2019, 2018, and 2017, respectively.
Financial Performance
NIKE has seen solid revenue growth over the past five years with sales up nearly 30% since fiscal 2015. Net
income has generally been on an upward trend, except in fiscal 2018 when it was impacted by the 2017 Tax Act;
overall, profit is up about 25% over the past five years.
In fiscal 2019 (ended May) the company reported revenue of $39.1 billion, up 7% from the prior year. It saw growth
in both the NIKE and Converse brands and across all geographies, particularly powered by the sportswear
category. NIKE’s smaller direct-to-consumer operations contributed as much to overall results as the much-larger
wholesale operations, driven by year-over-year ecommerce sales growth of 35%.
Net income that year was $4 billion, more than double the $1.9 billion from fiscal 2018 when the company was hit
with a substantial income tax expense as a result of the 2017 Tax Act.
Cash at the end of fiscal 2019 was $4.5 billion, an increase of $217 million from the prior year. Cash from
operations contributed $5.9 billion to the coffers, while investing activities used $264 million, mainly for capital
expenditures. Financing activities used another $5.3 billion for dividends to stockholders and stock repurchase.
Strategy
With revenue growth slowing and intense competition from top rival Adidas, among others, NIKE has embarked on
a transformation. It cut about 2% of its workforce (about 1,400 workers), consolidated six operating segments into
four, and sharpened its focus on 12 key global cities (including New York, London, Beijing, and Shanghai) which it
thinks will power growth through 2020. In addition, NIKE’s transformation includes the Triple Double Strategy with
the goal of doubling the impact of innovation, the speed to market, and the direct connection to consumers.
NIKE is looking to connect more directly with its customers by focusing on its NIKE Direct organization, which
includes direct-to-consumer retail operations, Nike.com, and Nike+ apps and other digital products. The company’s
goal is for digital sales to double to 30% of total revenue. In addition to its digital focus, it is innovating within its
product portfolio to better compete. NIKE has reduced its styles by 25% in order to more quickly offer new lines to
customers and has already seen a positive response to newer platforms such as the Air VaporMax Flyknit (aircushioned sneaker), Air Max 270 (air-cushioned lifestyle shoe), and Epic React (running shoe).
The company’s wholesale business still accounts for the largest portion of NIKE’s sales and it needs to strengthen
those operations as sporting goods companies and mall retailers (traditional homes for NIKE products) continue to
struggle with falling foot traffic and online competition. With that in mind, NIKE has identified a group of favored
retailers (those that attract target customers and deliver exceptional customer experience) to receive exclusive
products and more marketing support.
Mergers and Acquisitions
After a period of minimal acquisition activity, Nike has picked up the pace in 2018 with two smaller acquisitions
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designed to bolster its technology and ability to innovate. It purchased Israeli computer vision firm Invertex, which
does 3-D body scanning, and northeastern US-based data analytics company Zodiac. Nike expects both
transactions to enable its direct-to-consumer strategy to better serve customers.
Company Background
Phil Knight, a good miler, and Bill Bowerman, a track coach who tinkered with shoe designs, met at the University
of Oregon in 1957. The two men formed Blue Ribbon Sports in 1962 in an effort to make quality American running
shoes. The next year they began selling Tiger shoes, manufactured by Japanese shoe manufacturer Onitsuka Tiger.
They sold the running shoes out of cars at track meets.
The company rebranded as NIKE in 1972, named for the Greek goddess of victory. The NIKE “Swoosh” logo was
designed by a graduate student named Carolyn Davidson, who was paid $35. The same year NIKE broke with
Onitsuka in a dispute over distribution rights.
It went public in 1980.
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Company History
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Industry Information
Hoover’s Industries
> Manufacturing Sector
> Apparel Manufacturing
> Footwear Manufacturing ( primary )
> Sporting Goods Manufacturing
> Retail Sector
> Clothing Stores
> Shoe Stores
> Sporting Goods Stores
Primary SIC Code
30210000 : Rubber and plastics footwear
Primary NAICS Code
316210 : Footwear Manufacturing
Denotes In-depth Industry Insight by Hoover’s Editorial Staff
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People
Employees
Title
Name
Chairman, President, and CEO
COO
EVP and CFO
Global CIO
Chief Marketing Officer
EVP Global Human Resources
EVP, Chief Administrative Officer
and General Counsel
EVP Global Sports Marketing
President, NIKE Brand
President and CEO, Converse
President of Geographies and
Integrated Marketplace
President, DTC
President, Product and
Merchandising
Managing Director
Vice President, Chief Intellectual
Property Counsel
Chief Learning Officer Global
Training
Chief Pilot
Principal Engineer
PARTNERSHIP LEAD
Executive Vice President of Meth
Production
Senior Vice President Of Commercial
Banking
Executive Assistant, Senior Vice
President Government and Public
Affairs
Senior Vice President Enterprise
Information Technology
Vp And Corporate Controller
Vice President, Diversity and
Inclusion
VICE PRESIDENT, GLOBAL BUSINESS
PLANNING
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Age
Salary
Bonus
Mr. Mark G. Parker
Mr. Eric D. Sprunk
Andrew (Andy) Campion
Mr. Jim Scholefield
Mr. Greg Hoffman
Mr. David J. Ayre
Ms. Hilary K. Krane
$1,550,000.00
$990,000.00
$822,306.00
—–
——–
Mr. John F. Slusher
Mr. Trevor A. Edwards
Mr. Davide Grasso
Mr. Elliott J. Hill
-$990,000.00
—
—–
Heidi ONeill
Mr. Michael Spillane
—
—
Mr Tarun Puri
Ms Jeanine Hayes
—
—
Mr Andrew Kilshaw
—
—
Mr John Lutz
Mr Christian Noon
Ms Damaris Cowgill
Mr Jim Ford
—–
—–
Ms Evelyn Gomez
—
—
Keyanus Jacobo
—
—
Ms Radhika Sharma
—
—
Mr Chris Abston
Mr Antoine Andrews
—
—
Mr Lee Arden
—
—
Nov 21, 2019 • Page 8
Title
Name
Vice President Director Manager
Vice President Sports Marketing
North America
Vice President, Senior Human
Resources Business Partner
Vp Women’S Training Apparel
VP Manufacturing
Vice President
VICE PRESIDENT, INTEGRATED
MARKETPLACE DEVELOPMENT
Vice President, Footwear
Sportswear, NIKE, Inc.
Vice President of Sales and
Marketing
Global Vp And Gm, Greater China
VICE PRESIDENT, MERCHANT GLOBAL
TRAINING
Vice President, Human Resources
Business Partner Emerging Markets
VICE PRESIDENT GLOBAL DIGITAL
OPERATIONS AND GEO EXPANSION
Vice President Emerging Marketing
Legal
Vp And General Manager, Global
Young Athletes
Vp, Special Projects And Growth
Strategies
Vp, Global Merchandising, Nike
Sportswear
VICE PRESIDENT, NORTH AMERICA
FULFILLMENT
Vice President and Chief Marketing
Officer
Vp Of Global Growth Initiatives
Global Vice President Sports Apparel
Vice President Nike Design
Vice President And General
Manager, Global Football
Management Vice President
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Age
Salary
Bonus
Mr Nick Athanasakos
Mr Jonathan Banks
—
—
Mr Bernard Bedon
—
—
Ms Helen Boucher
Mr Greg Bui
Mr Andy Campion
Ms Susan Carey
—–
—–
Ms Andrea Correani
—
—
Ms Shelley Dewey
—
—
Ms Angela Dong
Mr Cedric Fletcher
—
—
Ms Julie Fuller
—
—
Ms Shannon Glass
—
—
Mr Colin Graham
—
—
Mr Carl Grebert
—
—
Mr Ronnie Greenwood
—
—
Ms Reham Habib
—
—
Mr Sean Halligan
—
—
Dirk-Jan V Hameren
—
—
Ms Clare Hamill
Mr Aaron Heiser
Mr John Hoke
Mr Bert Hoyt
—–
—–
Hubertus Hoyt
—
—
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Board Members
Title
Name
Chairman, President, and CEO
Board Member
Board Member
Board Member
Mr. Mark G. Parker
Mr Tim Cook
Avery Cook
Mr Nico Harrison
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Age
Nov 21, 2019 • Page 10
Biographies
Mark G. Parker
Title held since 2016 : Chairman, President, and CEO
Current Company Titles
2016 – Present : Chairman, President, and CEO
2006 – 2016 : President and CEO
Current Company Compensation History
Salary
Bonus
2016 :
2015 :
2014 :
2013 :
2012 :
2010 :
2009 :
2008 :
2007 :
2006 :
2005 :
2004 :
2003 :
2002 :
2001 :
2000 :
$1,550,000.00
$1,550,000.00
$1,550,000.00
$1,609,615.00
$1,550,000.00
$1,475,000.00
$1,463,462.00
$1,376,923.00
$1,250,000.00
$1,144,231.00
$1,042,308.00
$992,308.00
$942,308.00
$897,436.00
$772,756.00
$658,333.00
———$1,293,890.00
$1,338,167.00
$1,270,759.00
$817,154.00
$595,000.00
$256,169.00
$545,100.00
Total
$47,615,302.00
$16,819,730.00
$14,678,349.00
$15,425,608.00
$35,212,678.00
$13,118,834.00
$7,306,694.00
———-
Biography
In June 2016 President and CEO Mark Parker was named to the additional position of chairman.
Long before he was named CEO of NIKE, Inc., Mark Parker was leading the company in other
ways. After running competitively at Penn State University, Parker joined Nike as one of our
first footwear designers back in 1979. And hes been at the center of Nike innovation ever since.
For more than 30 years, hes b …
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