Resource: Page 69 of Managing Innovation and Entrepreneurship, Ch. 4Competitive advantage according to Hisrich and Kearney (2014) requires organizations to engage in six processes to maintain innovation. Organizations like Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay® have done this successfully. Select an organization other than those listed above (Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to explore competitive advantage and the six processes to maintain innovation discussed in Hisrich and Kearney (2014).Write a 700- to 1,050-word paper in which you analyze how the selected organization is meeting the concepts of Competitive Advantages as outlined in Hisrich and Kearney (2014), on page 69. Be sure to include information about the following: The organizational leadership philosophy on innovation.Activities the organization is actively engaged in to sustain competitive advantage within its industry.R&D initiatives the organization is involved in for long-term competitive advantage.Format your paper consistent with APA guidelines.Refer to Innovation and Competitive Advantage: Changing Environments Grading Guide and Week 2: Managing Innovation and Entrepreneurship, Ch. 4Reference – Hisrich, R.D., & Kearney, C. (2014). Managing innovation and entrepreneurship. Los Angeles, CA: Sage.Wk 2 – Innovation and Competitive Advantage: Changing Environments
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Innovation and Competitive Advantage:
Changing Environments Grading Guide
MGT/411 Version 2
Innovative and Creative Business Thinking
Copyright
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to imply endorsement, sponsorship, or affiliation.
Innovation and Competitive
Advantage Grading Guide
MGT/411 Version 2
Edited in accordance with University of Phoenix® editorial standards and practices.
2
Innovation and Competitive
Advantage Grading Guide
MGT/411 Version 2
Individual Assignment: Innovation and Competitive Advantage: Changing Environments
Purpose of Assignment
The individual assignment due in Week 2 provides students with an opportunity to analyze factors involved in
the development of innovative strategies through an exploration of an innovation planning processes. This
assignment also provides students with an opportunity to analyze how innovation impacts traditional strategic
management approaches through am assessment of strategies used to build an innovative and entrepreneurial
organization.
Resources Required
Managing Innovation and Entrepreneurship, Ch. 4, p. 69
Grading Guide
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
7
#/7
The student selects an appropriate
organization other than those listed
(Google™, Amazon, Apple®, Android,
Facebook®, Siri®, Virgin Group®, Microsoft®,
and eBay®) to explore competitive advantage.
The student discusses and analyzes how the
selected organization is meeting the concepts
of Competitive Advantages (six processes to
maintain innovation) discussed in Hisrich and
Kearney (2014), page 69.
The student describes the organizational
leadership philosophy on innovation.
The student includes activities the
organization is actively engaged in to sustain
competitive advantage within its industry.
The student includes R&D initiatives the
organization is involved in for long-term
competitive advantage.
The paper 750 to 1,050 words in length.
Comments:
3
Innovation and Competitive
Advantage Grading Guide
MGT/411 Version 2
Writing Guidelines
Met
Partially
Met
Not Met
Total
Available
Total
Earned
3
#/3
10
#/10
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Comments:
4
…
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