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The final project should be on a topic related to one of the major themes for the course, and you should begin working on it early in the semester. The project can be a 1,250 -word research paper or it can be a multimedia project that meets the same standards of scholarship and critical thinking as a research paper. Successful projects will be well written and support their major points with thorough research and sound reasoning. I will be happy to meet with you to discuss any drafts prepared by April 16, but my feedback will be limited to “big picture” issues such as the quality of research, the effectiveness of organization and argument, and the overallquality of the writing. You are responsible for proofreading your own writing for errors in spelling, grammar, and punctuation.

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Adam Combs
COM 425-P
Professor Tripp
March 19, 2020
Final Project Proposal
Artificial Intelligence Opportunities for Social Media
Topic Statement:
This research paper will explore the way in which artificial intelligence will influence social
media in the coming years. The idea centers around the concept that machines can be taught to
be like humans. They can have the ability to see, speak, move, write, and even listen. Every
day, we use examples of this that we didn’t even five years ago. Our smartphones have built-in
features like Apple’s Siri and real-time navigation applications. My Gmail account event
completes sentences for me as I type. My Amazon account makes product recommendations. In
all cases, these are informed by my past actions. The software learns or becomes “intelligent.”
It is easy to see how AI can continue to grow into our lives. My interest is how it might
influence social media, a type of technology that is a large part of my life. When I count up all
the hours I spend interacting with me smartphone or computer, a good amount of the time is
spent on social media.
No more is this the case than during this current time in history, where millions of us are forced
to stay distant from our closest friends and families to stop the spread of the new coronavirus.
Here are the questions I hope to answer:
1. What does artificial intelligence work?
2. In what ways do social media platforms like Facebook and Snap Chat use artificial
intelligence today?
3. How is the vast amounts of data being transmitted on user accounts used by the
application to improve the user experience?
4. Are there other enhancements to social media that might be in the future as a result of the
power of artificial intelligence only getting better?
5. What are some of the issues with AI in creating discrimination or other forms of targeting
that may be biased within the social media environment?
6. Since AI-powered solutions are not “programmed” by humans the way traditional
software is, what might that mean for the predictions or results it produces in the context
of social media platforms? Is it better, worse, or just different?
Source List
Bechmann, Anja, and Geoffrey C. Bowker. “Unsupervised by Any Other Name: Hidden Layers
of Knowledge Production in Artificial Intelligence on Social Media.” Big Data &
Society, Jan. 2019, doi:10.1177/2053951718819569.
Conick, Hal, and Ama. “The Past, Present and Future of AI in Marketing.” American Marketing
Association, 1 Dec. 2017,
Gundecha, Pritam, and Huan Liu. “Mining Social Media: A Brief Introduction.” 2012 TutORials
in Operations Research, 2012, pp. 1–17., doi:10.1287/educ.1120.0105.
Humphreys, L. (2013). Mobile social media: Future challenges and opportunities. Mobile Media
& Communication, 1(1), 20–25.
Tzortzaki, Eleni, et al. “Self-Disclosure, Privacy Concerns and Social Capital Benefits
Interaction in FB.” Proceedings of the 20th Pan-Hellenic Conference on Informatics – PCI
’16, 2016, doi:10.1145/3003733.3003781.

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