around 2000 words ,must be completed in accordance with the requirements in the PDF documentturnintin no more then 20%
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PROGRAMME : BACHELOR OF BUSINESS
MANAGEMENT (HONS)
BACHELOR OF ACCOUNTING (HONS)
Course/ Module:
UNDERSTANDING MARKETS AND
CONSUMERS
UCLAN Module Code:
SEGI Course Code: MKT2533
Lecturer Name:
UMA DEVI KRISNAN
Coursework Submission Date:
Individual – Week 7 (23/3 – 29/3/ 2020)
Group – Week 9 (6/4 – 12/4/2020)
Presentation – Week 10 (13/4 – 19/4/2020)
Alternative Assessment – Week 14 (12/5/2020)
ASSESSMENT METHODS
Number of
Assessments
Form of
Assessment
1
Alternative
Assessment
Individual
Group
Presentation
1
1
1
%
Size of
weighting Assessment/Duration/
Word count
Category of
assessment
50%
2,000 words report
Coursework
Learning
Outcomes
being
assessed
1 to 3
25%
15%
10%
2,000 words report
1,500 words report
15 mins presentation
Coursework
Coursework
Practical
3
2
2
COURSEWORK
Regulations
Students must submit all materials supporting their coursework listed in the deliverable
section.
Please make sure that you are aware of the rules concerning plagiarism. If you
are unclear about them, please consult your program coordinator/lecturer.
Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from
the Web or books without referencing the material; submitting joint coursework as an individual effort;
copying another student’s coursework; stealing coursework from another student and submitting it as your
own. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according
to the procedures set down by the SEGi University/ UCLAN.
Students will have 2 Plagiarism policies in place – double award students the
UCLAN Plagiarism policy will override SEGi Plagiarism Policy. The appended
table provides the summary of the 2 policies.
UCLAN Plagiarism Policy
Single offence – 0 marks – affected assessment
to be re-submitted and student can only secure
pass mark
Repeat offended – 0 marks and no opportunity
to re-submit – student can retake courses
Page 1 of 7
SEGi Plagiarism Policy
Minor Plagiarism: poor in-text referencing and
few paragraphs being copied – stern warning and
or counseling
Moderate Plagiarism: copying some paragraphs
and results without in-text referencing – awarded
next lower grade
Major Plagiarism; Most of the work is copied and
cases of repeat minor and major plagiarism – Fail
and re-take or suspension or dismissal
PROGRAMME : BACHELOR OF BUSINESS
MANAGEMENT (HONS)
BACHELOR OF ACCOUNTING (HONS)
The coursework should exhibit formal research skills i.e. with a table of content,
proper citations, references, and appendixes.
The coursework write up must be able to demonstrate critical analysis and
application of both theory and practical issues to the company that you have
selected.
Student may include additional relevant data/information apart from the
proposed guidelines in conjunction to your research. Additional marks will be
awarded for such attempt.
All written reports MUST be submitted for similarity checks to Turnitin.
Extensions
Authorisation of the late submission of work requires written permission. Your
lecturer is authorised to give permission for one extension period of between
1 and 10 working days where appropriate evidence of good reason has been
accepted and where submission within this timescale would be reasonable
taking into account your circumstances. Requests for extensions should be
made prior to the submission date as extensions cannot be given retrospectively.
Turnitin overall similarity rate should be 25% and less.
Turnitin similarity rate for each sources should be 2% and less.
Late submissions
If you submit work late without authorisation, a universal penalty will be
applied in relation to your work. The appended table summarises the
SEGi/UCLAN penalties.
SEGi/UCLAN Penalties
Submission within 5 working date following published deadline – given a pass
(50 marks for the component of assessment)
Submission later than 5 working days – awarded 0 marks for the component
Unauthorised late submission at supplementary will be automatically be awarded
0marks for the component assessment
Page 2 of 7
PROGRAMME : BACHELOR OF BUSINESS
MANAGEMENT (HONS)
BACHELOR OF ACCOUNTING (HONS)
Learning Outcomes tested
Assessment Criteria :
Students must demonstrate the ability to:
LO1: Identify the role, importance and 1. Understand the consumers and market
scope of marketing and marketing
environment in the current market trends.
environment.
2. Demonstrate good understanding on
LO2: Understand and describe the
business and consumer behaviors and
importance of business and consumer
decision making steps.
behavior and decision process.
3. Demonstrate the relationships of
LO3: Identify and demonstrate the
marketing mix elements in the markets.
relationship between the marketing mix
elements.
Page 3 of 7
PROGRAMME : BACHELOR OF BUSINESS
MANAGEMENT (HONS)
BACHELOR OF ACCOUNTING (HONS)
ALTERNATIVE ASSESSMENT (INDIVIDUAL REPORT)
Report (50%)
Question:
Following a successful meeting with the Managing Directors (MD), who was delighted
with the file and your analyses, you have been asked to prepare a report for the Board
of Directors, so they understand the importance of marketing.
This will show how marketing will equip the management of the business with more
effective tools. The MD wishes to see the materials before they are used at the Board
Meeting. He has also made it clear that, as the Board members are involved with other
activities outside of the business and are busy, the report must include important content
and that they can read following report during the meeting.
The marketing report must cover the following:
1. an analysis of the marketing landscape
2. an analysis of the different elements of the marketing mix elements
3. an explanation of the methods of segmenting markets
4. evaluate the use of the different channels for digital marketing
(Total: 100 marks)
Page 4 of 7
PROGRAMME : BACHELOR OF BUSINESS
MANAGEMENT (HONS)
BACHELOR OF ACCOUNTING (HONS)
The marketing report content should presented based on the guideline below:
1. An analysis of the marketing landscape: – Write a summary on the major
trends and forces that changing in this age. Students should be able to identify
the microenvironment and macro environment elements which influence
current business trends and support with relevant and reliable references.
Length: 500 words
2. An analysis of the different elements of the marketing mix elements: – Write
a summary of different elements of the marketing mix. Students should be able
to identify the marketing mix elements which consists of product, price,
distribution and promotion as general and support with relevant and reliable
references. Length: 500 words
3. An explanation of the methods of segmenting markets: – Explain on the
methods of segmenting markets. Students should be able to identify the
segmenting markets which consists of the bases of market segmentations
(geographic, demographic, psychographic, and behavioral segmentation)
and support with relevant and reliable references. Length: 500 words
4. Evaluate the use of the different channels for digital marketing: – Evaluate the
digital marketing as marketing channel in this age. Students should be able to
identify the digital marketing channels such as websites, search engine
marketing, online display advertising, social media, mobile marketing and
email marketing. Support the report with relevant and reliable references.
Length: 500 words
Page 5 of 7
PROGRAMME : BACHELOR OF BUSINESS
MANAGEMENT (HONS)
BACHELOR OF ACCOUNTING (HONS)
Note:
Refer Appendix 1 for the remaining marks allocation.
The total marks for this assignment is 100% but it carries 50% of overall assessment
for this module.
* The detailed marking criteria’s for the allocation of 100 marks is provided in
Appendix 1
LENGTH REQUIRED
2000 words +/- 10%. Any deviation from this will be penalized.
FORMATTING AND LAYOUT
A Microsoft Office Word Document or other relevant applications as permitted by
module lecturer/ typed using computer. Usage of typewriter or hand – written is
STRICTLY not allowed.
12 font size, Time New Roman font and bold title and sub titles
A4 sized paper
Fully justified alignment
1½ line spacing
Margins of 1” at top and bottom; left and right
Page 6 of 7
PROGRAMME : BACHELOR OF BUSINESS
MANAGEMENT (HONS)
BACHELOR OF ACCOUNTING (HONS)
Appendix 1: Marking Criteria (50%)
Marks
No.
Assessment Criteria
Weightage Allotted by
Lecturer
1
Introduction
Importance of marketing in this digital age
2
Analysis of the marketing landscape
20
3
Analysis of the marketing mix elements
30
4
Methods of segmenting markets
30
5
Channels for digital marketing
20
6
Suggestion and Recommendation
Presentation of the analysis:
Appropriate citation and references.
Style and readability including proper
organization of answers.
Overall presentation.
Others This coursework must have a Cover Sheet,
Table of Content and Page Number and
Proper Heading/Title for each part
answered, list of references (Use any
referencing system that is suggested by the
faculty)
Total marks
100%
Overall Marks
50%
Comments:
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Page 7 of 7
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